The most popular way to your offline classes online is to do it over a video call on Zoom. That completely misses the point.
Offline to online is not a button on Zoom. It’s a process in your mind. Most people we’ve been talking to say Zoom is a great temporary solution, once things are back to normal we’ll go back to our offline classes. Yoga teachers, dance instructors and tutors across the board seem to share this sentiment. But what they miss is, it is going to take a really long time for things to go back to normal – if it ever does.
You’re probably wrong about the post corona world
Once the lockdown is lifted, doesn’t mean things will magically come back to normal. People have lost their jobs and in some cases, their dear ones. People know the crisis isn’t going to get over in a day when the governments say so. We’re far away from having a solution to the situation. And by the time we’ve fixed it, our mindsets would have fundamentally changed. People aren’t going to go back to what they were doing in November, the day the governments decide to open up the economy.
This is an opportunity to take your offline classes online. It’s a shame our education and knowledge-sharing still happens offline. Everything else has moved online – entertainment, communications, retail. Somehow, education trails. We have had pioneers like Coursera, Udemy and more recently Unacademy who’re trying to help shift education online. All the schools are shut and universities are struggling to stay on schedule. Why is that? Why didn’t we all just move our offline classes online last decade?
Corona isn’t presenting an opportunity. It’s exposing our weakness and reluctance to adapt. But not all’s lost.
Don’t survive, thrive
We’ve noticed that most offline classes can go online. This is a moment in history where a virus separates out the winners from the losers. Those who adapt, win – those who don’t, succumb. It is time to change the way that we look at these businesses.
Zoom calls are great if you are only going to be teaching the same students whom you were teaching in November. You know exactly who they are and have a personal relationship with them. You probably collect payments informally. Or, worse, maybe you don’t charge them at all because you’re too shy to ask for money. If that’s how you are operating that’s a step down. You cannot take your offline classes online and continue to just do what you were doing. You have to change.
Offline classes online
You must be professional in collecting payments. If you’re giving your services, your knowledge – by no means should you hesitate to charge. Nothing kills a business like not charging customers money. Obvious – right?
You must take your offline classes to globally online. Don’t restrict your classes to just the people you were already serving. You probably were putting up pamphlets in your apartment, sending messages on society Whatsapp groups. That needs to change too. You must, and can, capture students from across the world. Your total addressable market grows from people in your zip code to the entire human population. But you must learn to reach them. Social media to your rescue. People are spending all their time on social media. Learn to be good at social media. Learn to run successful Pages and Profiles. Learn to run ads online. You can do all of this by yourself. All you need is the zest to make it happen. You must operate like an entrepreneur – running a startup. Your offline class online is a startup. Potentially a billion dollar startup.
You can do all of this yourself. You need to ramp up your skills. Learn to operate social media. Learn to get good video quality on your mobile device. Learn to do marketing. You’ll be unstoppable. You’re on your way to building a solo unicorn. A one member Billion Dollar company.
Once you have picked up all of these skills which shouldn’t take you more than a week, you should be off to the races. That is when you choose the tool you’d use to take your offline classes online.
You can still pick Zoom, as long as you’re thinking about this progressively. Choose Zoom because it suits what you’re trying to achieve. Not because everyone else is doing it.
There are platforms available like Udemy and Unacademy that you can use to plugin your courses along with thousands of others.
If you’re the kind that wants to have complete ownership what you do and launch your own app to take your offline classes online, and operate like a true professional entrepreneur, you must check out Socionity.com
Whatever tool you choose, taking your offline classes online should revolve around how can I make this larger than I could ever make my offline classes. If you do it well, you’ll regret you didn’t start this earlier. You’ll regret in a good way.
Of course, to make things work you need a secret ingredient – Luck. Whether you believe in destiny or not, you need to give luck enough chances to strike you. Try various things and see what sticks. See where you get lucky.
I wish you all the best luck in your endeavors! Cheers!
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