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Paid Content

What is Socionity, and why you should care

Socionity lets you launch your own app to start selling videos, courses and livestreams directly to your own customers.

10 years late

When the internet was nascent, circa 1993, there was no good way to accept payments online. Banks were reluctant to adapt to this new technology called the internet, the security systems were poor and things just kept breaking. It was practically impossible to accept payments online.

By virtue of not being able to able to have transactions on the web, the netizens had to find a different business model. A business model that didn’t require the end users to pay. They turned to oh-so-novel ads. As the communities started building up around ad driven content, especially the likes of blogger.com and youtube.com, we became accustomed to believing content online has to be free. We’ve been spoilt.

Over the next decade online payments started working. Credits card were a reliable way to transact and people have started using it to buy tickets, groceries and software. But the content industry lagged behind. It was too accustomed to ads and had a lot of inertia to adapt to the availability of a new business model around charging the users directly – albeit small amounts. They continued to run ads, until they realized people have developed a blind eye to ads.

Top media houses like The Guardian, WSJ and New York times have finally realized that ads aren’t going to be enough to sustain their business.

If the Wall Street Journal can’t get enough money through ads, how can you? WSJ should have asked users to pay for the journalism 10 years back. So should you have.

Netflix

Netflix came about and for the first time changed people’s notion of paying up for content online. Ever since, people have been paying for various online content services – big and small. Users now understand that good quality content is hard to make and deserves to be paid for.

This is a major change in user behavior. People are now accustomed to paying online for retail, and are now slowly getting accustomed to paying online for content. Now that the trend is shifting away from free content, is the time to capitalize.

It is now possible to ask users to pay for your videos, podcasts and livestreams. People need’t pay for some large subscription that gives them access to hundreds of different options. They can pay for exactly what they want. Your content.

App

Now that the technology is in place, content creation costs are plummeting and distribution channels like YouTube and Instagram are prospering, it is now possible to build an entire business around your content – all by yourself.

If it is to be your own business, one of the most important real estates in the modern world is the homescreen. You must enter the users’ homescreen with your own app.

The only missing piece till date has been that it was hard or expensive to get a good app made for distributing your content and charging for it. That’s the piece Socionity solves for. We make it super simple for you – just drag-and-drop, and in a few minutes you can have your app live!

Ragini Chandran is a partner of Socionity.com

Leverage

Once you have people coming repeatedly to your app, you can build a strong community. You don’t need a million subscribers anymore to earn a living. All you need is just a handful of people who pay you. It is not only easier to make content for a smaller, but more engaged, audience but it is also more fun.

People who pay are your biggest fans. If you give them great content they’ll stick with you for life. The more content you make, more they’ll pay.

Over time, the more you keep these people happy – more the word of mouth will spread and you’ll slowly start adding more and more users – and one day, very soon we hope, you’ll be a successful entrepreneur. It’s surely not easy. But, it sure is fun. That’s what makes it special to be a freewill entrepreneur.

If you want to start your own app and start charging for videos, courses, podcasts and livestreams – you should head over to our product socionity.com


We write a lot about how you can be successful in setting up your digital business and about freewill entrepreneurship. If you’d like to hear more, you should subscribe.

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