Our new flexible pricing

We’ve been trying hard to make sure our pricing is consistent with what you want to achieve your goals.

We have 2 plans, each with 2 sub plans. You can choose any one that suits you best.

Plan 1 : Starter Plan

Sub-plan 1 : Socionity Streamer

  • No upfront monthly cost
  • Upto 250 customers
  • 20% transaction fees
  • Access to Socionity video player and live streamer

Sub-plan 2 : Your own streamer

If you have already paid for a Vimeo or Zoom subscription, you can plug that in and don’t have to pay Socionity an extra fee

  • No upfront monthly cost
  • Upto 250 customers
  • 7.5% transaction fees

Plan 2 : Growth Plan

Sub-plan 3 : Socionity Streamer

  • $89 per month
  • Upto 25,000 users
  • 10% transaction fees
  • Access to Socionity video player and live streamer
  • Dedicated account manager
  • Customer support to your users
  • 24 hour SLA
  • Access to exclusive community events

Sub-plan 4 : Your own streamer

If you have already paid for a Vimeo or Zoom subscription, you can plug that in and don’t have to pay Socionity an extra fee

  • $89 per month
  • Upto 25,000 users
  • 3% transaction fees
  • Dedicated account manager
  • Customer support to your users
  • 24 hour SLA
  • Access to exclusive community events


Release August 30

This release is a sunrise release, meaning this is one of those releases which will set into motion a spew of interesting features over the next few releases.


So far, you have been uploading videos, pdfs and podcasts. But once uploaded, it just plays like just any other video. That’s pretty crippling especially if you have a range of ideas to make your content even more interactive.

We have built the infrastructure for releasing many addons. The first such is a calorie tracker.

Calorie Tracker

If you have added a video, you can add an addon to the video. You can mark how many calories would have been burnt at what minute.

Tap change video against the video you want to add the addon to & tap on add an Addon. Then select “Calorie Tracker”.

Add checkpoints. If you want to intimate the user tha 100 calories have been burnt at the 10th minute, add a check point with those numbers.

Then save the addon. This addon will now show up on the video when your users open your video.

The calorie tracker will also show up on the Profile where the users will be able to track the calories they have burnt in the entire month.

More Addons

More addons are coming soon like Pop Quizes and Cheers & Boos. These are great ways to make your content more engaging and interactive. We are actively building new addons, if you want one, this is a good time to get in touch with your account manager.


The profile can now be accessed from the dropdown on the top right corner of the app. It now sports all the legal information and a way for the users to update the profile information.

Addons like Calorie Tracker will also plot a graph on the profile showing the progress of the users over time. Most addons come with a Profile Plot. Which means that the addon will not only have interactive element while consuming the content, but can also be used to get a higher level view of progress through a month.

We’re so excited with addons that we are establishing a dedicated team to build addons like the calorie tracker. Again, feel free to reach out to your account manager if you have any specific requests!


You can contact your account manager to generate coupons. Once the coupons are generated, your customers can use a coupon to buy the collection. This is especially useful if you want to give away or gift the collection to some users.

Content Feedback

We have now introduced the oh-so-common feature of likes and comments to your videos and content items. Your users can have discussions and show their love for your content. It’s simple, it’s awesome.

What people love the most about us is how they’re able to improve their app so rapidly without having to indulge with a developer. The app will continue to get better and prettier every single release. It’s awesome.

If you want to stay updated about all our releases, you should subscribe to our newsletter. We write you an update every 2 weeks. That’s it.


Release August 15

New designs. New ways to keep fans engaged.

New Designs

So far we had a one-size-fits-all design. We realized that doesn’t work. We now have new designs that will change itself to suit your content.

There are 3 categories that are launched, more coming soon.

Rich Content – More than 6 collections

If you have more than 6 collections, we have a theme that will give the customers a quick look at what is available in one glance. It looks pretty. It is funtional.

Before & After

It’s great. You can now break them into categories like “Recommended”, “Popular”, and “Noteworthy”. It helps build trust with people.

This new interface has been designed keeping in mind helping people make a decision quickly. More options there are more they are tempted to see all the options before buying. So this design makes it easier for them to make the comparisons and choose what they should buy.

Adding thumbnails to collections

To make the best of this change, you can add a thumbnail to the collections. Previously, you had to upload a banner image alone. Now you have an option to also upload a thumbnail that looks better on smaller screens.

To add a collection thumbnail :

  1. Tap on settings next to the collection who’s thumbnail you want to set

2. Select edit banner

3. Upload a thumbnail (below upload banner). The dimensions should be 300×400 px (vertical)

Value Content – between 2 to 4 collections

The above design looks bland and empty if you don’t have a rich variety of content collections. We respect the fact that you have fewer collections – probably meaning you have a narrower focus. We now have a design that’ll look great for you too.

Looks great and is functional. Users see the most important information in one glance.

  1. Banner – to give a sense of what to expect. Something to excite them
  2. Cost – how much will it cost them
  3. Reviews & ratings – how do others like it, how many others have bought it

Focused content – Just one collection

If you have just one collection, you’d have noticed that you must make an additional click to open the collection. That’s kind of redundant. We’ve gotten rid of it! When your users open the app, they can buy right away! No frills – just your content.

Your content will be available for purchase with no additional click.

A new Splash Screen

You can welcome your customers using a customized message. It’s a great way to build trust as soon as someone comes to the app.

To customize this, tap on the top left three lines (hamburger menu) and select “App Name and Logo”. There you’ll see an option to type in the welcome message and upload a signature.

A new onboarding

Your users will be given a short guide as soon as they open the app for the first time.


Is it even an app that doesn’t have stories? It’s a great way to keep people engaged every single day. Who doesn’t love a quick update of photos? 🙂 It’s awesome.

To add stories, tap on the left menu -> Engagement -> Stories

Photo Feed

Very closely associated with the above, is a photo feed. You can now upload photos to create a feed of photos. People would love to see more photos you share. Share before – after photos, share upcoming trailers, share backstage photos – anything that helps people fall in love with the app.

To add photos, open a collection -> add content -> Select Photo -> Upload a photo and select “Before Buying”

It will automatically get converted to a photo feed.

Easy Installation

Installation has been pretty confusing because this is a new kind of an app. We’ve made it super simple now. One tap install on Android. Simple installation on iOS.

Clear Payments

Payments should be simple and intuitive. That’s what we’ve now done. Just a simple checkout flow. No frills, again. 🙂

We have a lot of new features coming up in the next few releases. We’ll keep you posted.


Integrate Zoom with your Socionity Account

We are happy to finally bring to you a much asked for feature. You can now integrate Zoom with your Socionity and directly start meetings from your dashboard, without the to-and-fro of copy pasting links.

How to install

Log on to your Socionity account. If you do not have a Socionity account, you can request access here.

To start a meeting you must follow the following steps :

  1. Open the collection of your choice
  2. Tap on Add Content
  3. Select Zoom Meeting / Webinar

Login with Zoom

Once you add a Zoom Webinar / Meeting, you’ll be prompted to login with Zoom.

Create a new Meeting / Webinar

Start the Meeting / Webinar

That’s it! The notification will automatically be sent to the people who are a part of the collection this meeting/webinar is a part of.

You can then join the meeting on you your Zoom app by tapping on “Start Meeting” or “Start Webinar”


  • If you want to create a meeting with your students and have a face to face classroom setting
  • If you want to provide one to one help and support to your customers
  • If you want to conduct a webinar where more than 50 people are likely to join in


  • You need a Zoom Account
  • If you want to conduct Webinars, you will need a Pro account
  • You will need to have access to Socionity Dashboard


  1. Login to your Zoom Account and navigate to the Zoom App Marketplace.
  2. Click Manage > Installed Apps or search for the Socionity app.
  3. Click the Socionity app.
  4. Click Uninstall.

Customer Support

Should you need any help, you can always contact your Account Manager or contact us at

You will have an SLA of 24 hours. If you are on a Socionity Pro account, you’ll have an SLA of 1 hour. We will help you resolve any issues you have with respect to Zoom meetings/webinars or your dashboard in general.


Release July 30

We’ve been building amazing new infrastructure that took longer than expected. We missed our July 15 update. We’ll make up for it here, i hope.


You can now charge people in their native currencies. You can set the price in your local currency and it will automatically be converted into their currency.

Pricing Parity

We don’t just use currency conversions to display the price in a foreign land. We use pricing parity to detect what should be the right price. We take into account the live currency conversion, the strength of the currency and what the average costs of related material is in their home country.

That means you don’t need to worry about setting a new price for each country. We’ll do the math and pay you in your local currency.


We now integrate seamlessly with PayPal. All your customers from abroad can pay you in their local currency using their most loved payment mechanism. They can also pay using cards. And very soon more payment modes like Venmo which will get added.

Great Integrations

A lot of you have already been using various other tools like Zoom, Vimeo etc. And when you’ve already taken a Pro plan for those, it doesn’t make sense to pay for those features again.

We’ve now have a way for you to bring your existing Vimeo and Zoom subscriptions and add them to your own app.

Brand new pricing

When you bring your own Vimeo and Zoom subscriptions, you can move to our brand new pricing plan, where you pay us only a 7% transaction fees as against 30% before.

This is great for people who already have invested in such services and are looking for a way to put them all under one roof – your own app. Socionity will let you integrate with other services you’ve already purchased and let us take care of your app, payments, user management.


Facebook, Twitter, Youtube breed fake news and it can’t be stopped.

Twitter recently got a lot of attention for fact checking President Trump’s Tweet. This path is dangerous at worst, futile at best.

These mega-platforms operate on attention as a currency. More re-tweets, more likes, more subscribers all mean more eyeballs on your content and on your life. The most successful YouTuber is the one who has the most subscribers. The biggest Twitter celebrity is the one with most followers.

It’s always a race to the top. You have to keep attracting a new audience every single day. That is when you reap the rewards. On Youtube you make actual money through ads as a consequence of having viewers watching the ads, on Twitter you win dozes of dopamine for social validation.


For attracting more eyeballs, you must say things that stand out from the rest of the information. Because, if you are saying the same thing everyone else is saying, it’s probably not interesting – not going to attract attention. A lot of people just don’t have original contrarian ideas. A lot of journalists don’t have access to on-ground news. How can you say interesting stuff? You cook it up. Same news, same idea but attractive polarized words. And it’s not only the creator’s fault. That is exactly what the audience wants too. They want something exciting everyday on Prime Time, they want to believe they live in a happening, ever changing society.

The truth is society changes not much at all for long periods of time. A lot of our lives are infact boring an mundane. An alien who visits earth after looking at our news channels, instagram profiles and reddit discussions will have a disappointing vacation. Nobody looks great all the time as their Instagram profile says, nobody is as fun and excited 24×7 as their vlogs might suggest, no one is as wise as they seem on Twitter.

You get the point. To win on social media, you have to show the world something different. For most people, that translates to sensational. Most sensational content is not a representation of truth. It leans on fake news, polarization, hate.

The system incentivizes fake news. You can duct-tape a few here and there, like what Twitter tried to do with Trump. But, you can’t fix the underlying problem.


We have far too much stimulation. We always have friends eating at fancy restaurants, colleagues sky diving, relatives being politically knowledgeable. It’s all one large illusion.

But that’s what we seem to want. We want an escape from the mundane life that we all live. We all admit that we live a boring life. Our escape is on the internet. My street might have crickets, but my Instagram feed has a gala going on. It’s just so much more fun.

We must embrace these dynamics. This might be the last generation that believes what they see on the internet.

Stopping fake news from getting published is a futile exercise. What Twitter needs is not to stop fake news, but to mold the product into one that embraces fake news. Because, whatever you do, such content is going to get created. You could stop one kind today, another will come up tomorrow. It’s a losing battle. Always.

The tech world must embrace fake news, not fight it.



WhatsApp forward” is now beginning to substitute the term “fake news”. This is a great sign. Ours will be the last generation that says “I read that on the internet, must be true”. Tech changed so fast, we’re still adapting to what it has thrown at us. We’ll learn. We’ll learn to filter, we’ll learn what and how we believe what we hear.


Again, using WhatsApp’s example – the “Forwarded” label on forwarded message is genius. It doesn’t say whether it’s true or not. It just says “Look, this is forwarded, take it with a pinch of salt”. It leaves it to the people to learn what kind of forwards they get.

We need more such product optimizations on our social media. Not a bunch of people deciding on the truth. We need scalable solutions.


The combination of the above changes will evolve into a new platform that looks nothing like Facebook, YouTube or Twitter. It will be a platform that fundamentally changes the incentives of the participants. Designing incentives defines user behavior.

One such mechanism is to incentivize thoughtful content. A creator shouldn’t have to seek a million subscribers. Having a deeper relationship with a smaller audience might help creators’ base line happiness and help weed off sensational content. It’ll make the internet a better place.


TikTok ban – A mistake you didn’t know you were making

If you are left stranded by the recent TikTok ruling in India, you’ve been making a classic business mistake. Being an influencer is akin to being an entrepreneur. You have to sense the pulse of the industry before it becomes mainstream – and figure out a way to get the market to pay you.

Digital-only businesses

If you are an influencer, you are running a digital only business. Unfortunately, this is a new kind of business. The playbook for such an endeavor isn’t yet well defined. This is a new concept, that’s been around for barely 5 years or so. To make things worse, it’s a fast evolving space. Every year you have a new product. Facebook – Instagram – Snapchat – Tiktok. Every few months you have a different kind of videos that become relevant.

You must keep changing. Your audience must not.


Whether you are on Youtube, Instagram or TikTok, the changes that are outside your control should not affect your fanbase. You are in a business of eyeballs. If you don’t own the eyeballs, you are on thin ice.

TikTokers learnt it the hard way. In one swing of the sword, they’re out of business. Some of them have started building their audience on Instagram or other clones. But they have fundamentally lost the audience and are having to rebuild almost from scratch.


TikTok, Instagram and the like give you great visibility. There are millions of users who are always getting bored of content they’re consuming. When they’re looking new content, new entertainment, they might find you.

But the reverse is also true. They’ll one day get bored of what you provide in the midst of the other millions of creators’ content and easily switch.

Jumping ships is far too easy on social media. That’s been the breakthrough of this generation of internet companies. Reversing that will be the next.

Building a customer base that sticks with you no-matter-what is important. It is hard to get them to jump on to your ship. You need to be really valuable for people to want to jump in. But once they are in, they’d not want to leave either. You have a loyal fan base. Smaller, but more loyal.

Asking a user to join you in your journey and stick with you is a tough job.

But, if you’re not creating enough value for them to consider you worthy of their time and effort in joining you – are you really creating a long lasting business?


Any business has two distinct steps. First, establish a strong foundation by providing value in a specific niche. Second, diversify to future proof yourself.

A restaurant adds items to its menu, opens franchisees, goes online.

A lot of influencers identify themselves in unison with the platform itself. “I’m an Instagramer” – that statement itself shows lack of diversification. If Instagram were to not promote their content, if Instagram bans them, Instagram gets replaced by a new app, Instagram gets banned – they’re stranded. Not only did they lose their cash cow, they also lost all the hard earned followers.

Most influencers are generating their livelihoods with brand collaborations and ads. They are at the mercy of other companies. If TikTok goes off they have no pricing power to claim high amounts from brands any more. If the brand that does business with them has a bad quarter and cuts off marketing spends, the influencer is now left with a revenue source cut off with no fault of theirs.

You’re getting diversification wrong

A lot of TikTokers say they’re on Instagram too. Lot of Instagramers say they’re also on YouTube. That’s barely any diversification. It’s better than nothing at all. But it’s still futile.

It’s hard to build an audience. Building it on two platforms is very hard. Three, almost impossible. You might as well build one audience really well and diversify the ways you make money off of that audience. If you have a loyal audience, you have the luxury to build multiple sources of revenues. Think brand collaborations, launching your own brand, premium content, fundraisers. The possibilities are endless and new opportunities will keep getting created. Are you positioned to capture that?

But if you are building an audience and a business(es) on top of it. You must be absolutely sure that no one can take the audience you’ve created from you.

Things go wrong all the time. Not putting all the eggs in the same basket keeps you alive in a drought.

Leave Instagram?

No. Instagram is great. It’s fun. People love it. So should you.

But you should know what you are signing up to. Instagram might become irrelevant any day. But you can still build an audience there. You can get discovered there. These are all the merits. Exploit them.

But always build loyalty. From day 1. Followers may come and go. But fans stick. Make sure you’re getting more fans, not just followers. Always give a way for your fans to upgrade. How can a follower become a pro-follower? What’s the next step in the journey?

These are the people you don’t want to lose. These are the people you want to find through Instagram, Facebook, Snapchat, YouTube, TikTok. Then promote them to your own exclusive club. Your own email list, your own whatsapp group, your own app. Very few people need to be given this opportunity. But these people are going to be so loyal, if the rest of the system starts crumbling, they’ll be there to keep you going.

Give these people great value that they don’t mind paying you in return.

These people exist on all social media. Social media is great for scouting them.

Your job is to give them a way to graduate out of just being a follower.

We write a lot about how you can build your digital business in this new decade and future proof yourself. If you’re in it to win it, you should subscribe.


June 15 release

A release for a phenomenal experience for your customers.

International Payments

Now your users can pay you from around the world in their native currency. If you’ve had users from abroad before, you’d have faced the issue where some people were not able to pay in INR because their cards didn’t support it. That is now part of history. We automatically detect the country and offer the price in the local currency. We even account for the Price Parity.

Pay As You Wish & Tips

You can now set a minimum price and ask users to pay any amount greater than that. Especially useful when you aren’t sure what price you should set or when you want to allow well wishers to pay you as per their spending power.

We also now allow people to send you a tip after making the purchase. A token of appreciation if they like your work.

Reviews and Contact Us

Every collection now shows the reviews so that people can make an informed decision to buy. Social validation is an important needle mover for making a purchase call.

If users have a question to ask before making the purchase, they can do that too without navigating away.

Coming soon : Frequently Asked Questions can be posted right next to the contact us button.

Better video streaming


Now videos play in real fullscreen mode without any distraction on the screen like the notification panel or the navigation buttons. An immersive experience for your engaging videos.

Optimized for streaming

Most mobile or camera recordings aren’t well suited for streaming on the web. Many users might have trouble in accessing the videos over slow internet connections because of this. Over the past, we’ve been recommending softwares and apps you can use to optimize before uploading the videos. However, now, we’ve built the software ourself and integrated into the builder. You can optimize the videos in one click.

However, optimizations are optional. Optimizations often alter the FPS, bitrates and resolutions. It is, for most cases, recommended. Should you decide to run the optimizations yourself and have control over your video parameters, you can opt out of the optimization. Though it is a feature we’ve enabled, we haven’t come across a good reason to opt out yet.

Marketing tools

We’ve made a growth and marketing team within our company to help you get more reach for your content.

You can access the tools on the left navigation bar and select marketing tools. You will be assigned one Growth Manager who will be tasked with helping you market better.

Many marketing tolls available, more coming soon


We’ve had analytics for a while now. But we’ve made it better with integrations with all major analytics platforms like Facebook Pixel, Google Analytics, Google Tag Manager.

In a few taps you can enable these tools and we’ll seamlessly integrate.


You can now turn on or turn off virality features like the referral program. If you enable the referral program, your users can invite their friends and get 30% off on their next purchase. It’s a great tool to encourage virality. It’s enabled by default. You can always opt out.


Whenever someone makes a purchase, you can give them a cashback that they can use on the app. This is a great way to encourage users to make repeat purchases on the app.

You can set cash backs when setting price of the collection

Next Release

We’re now sharing with you our product development status and roadmap! This is the same tool we use internally to track our progress. Now you can see it too and comment on features you want most!

Check out our Product Roadmap

You can also add feature requests using the same link. You’re our product manager now.

We’re always building the best product for you to create a great sustainable process. We are on your team. You should follow our updates.


Frequently Asked Questions

1. Will people buy my content?

This is a question we get from a Lot of creators. 
Yes, totally. People will buy content if you make it well and get it into the hands of people who want such content. 

Be authentic, genuine and to-the-point. People will buy well made content.

2. Why will people buy my content? There are so many resources out there for free!

That’s a valid concern. 
There is a lot of free material out there. That is also a part of the problem. There is so much free content that it’s hard to distinguish the good from the bad. 

Most of the people putting up free content, rarely take accountability. 
The audience is looking of reliable material.
The free content is scattered. If you can aggregate some good material so that your audience doesn’t have to spend time searching for the right set of material, they’ll pay you to do it. Your curation is important, so is your style.
Lastly, your unique style of expressing the same content is very valuable. It shows your authenticity. The audience loves authentic content. They’ll pay for it.

3. How much will it cost me?

You can get started absolutely free of cost! 
You can check the pricing details on the pricing page.

4. How will people come to know about my app?

You‘ll have to market the app.
Once you publish the app, you’ll be given access to a marketing playbook and dashboard that will guide you in marketing the app.
You can also collaborate with independent digital marketing agencies who will spread the word.

5. Is the app available on the AppStore or PlayStore?


This is a next-generation app called a Progressive Web App (PWA). These apps can be opened from a browser like Chrome or Safari and installed on all devices. 

It can be installed on : Android, iOS, Chromebooks, MacBooks and Windows laptops.There is no need to visit any Playstore or AppStore. 
If you launch an app on the PlayStore or AppStore, you need to pay a hefty non-negotiable fee for each transaction that happens on your app.

6. Who owns the content?

You. 100%

7. Will Socionity do marketing?


Socionity will only provide you a marketing handbook and dashboard to manage your marketing campaign. 

Upon request and availability, Socionity may connect you to digital marketing agencies. You can negotiate prices for marketing efforts directly with them.

8. Why shouldn’t I just hire a developer?

  1. Socionity is free to get started
  2. You get continuous updates and new features
  3. Socionity has a robust well tested infrastructure so that your app doesn’t crash
  4. You can launch in less than three minutes without going to-and-fro with a development team
  5. Socionity has a large and ever-expanding set of integrations. Hiring a developer to implement the same will be expensive.

9. Do I need programming skills?

No. That’s the point! 🙂


Picking between Zoom and your own app

This is part 2 of Zoom v/s your own app. If you haven’t read our previous post on “Offline classes online using Zoom?”, you should read that first.

Here, we’ll give you a systematic set of questions you should ask yourself to choose between Zoom and launching your own app. Let’s go.

Paid or Free?

This is the easiest question to answer. If you are looking to have free sessions, you should definitely go with Zoom. You should quit reading forward. But, if you’re looking at this as a business, you might be looking at doing paid sessions. In which case, keep reading!

If you are running a serious business, you should probably go online. If you are serious about going online, you should now. You’re already late. If you’re using digital as a way to just buy time till the Corona effect ends, after which you’ll go back to your in person sessions, you should not bother making yourself your own app and owning precious real estate on users’ phones.

Zoom : For free session hosts

Your own app : For serious business looking to make money


If you are content with the customers you have, you have sorted out your business. And, if you are able to sustain that business using free to use tools, why even bother about making your own app?

If you are looking at growing your business and want to reach out to the vast global population, you must operate that way. You cannot have people from across the world join you on Zoom, and you coordinate with each of them for a payment. That’s when having your own app makes sense – make it seamless for someone you don’t even know to pay you and become your customer.

Zoom : If you’re looking to serve only your existing audience

Your own app : If you are looking to scale up to reach people around the world


What do you be want to be known for? Is it for the little offline class you run down the street, or a formidable freewill entrepreneur?

Your customers could be anywhere in the world. Many people make the mistake of catering only to customers on their street. The mistake here is not in choosing this path. You can live a great life just catering to people around you. However, the mistake people make is they never think about expanding online – even when they want to expand. If you want to build your life on your own terms and make money doing what you love doing – be a freewill entrepreneur. You should have your own app.

Zoom : Content with current audience

Your App : Expand formidably

We write a lot about how you can shape your digital media as a business and reach a global audience on your own terms. Join us for freewill entrepreneurship updates.