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What we care about at CreatorOS – the kind of team we’re building

Honesty, integrity, friendliness, respectfulness, driven are traits of general employability. That is not what this document is about. This is about what we deeply care about – and what makes us us.

We’re inventing a new market, we’re shaping new business models, we’re setting up for the future. We are building the team with the same spirit.

We’re a young startup. At the time of this writing, we are just 8 full time employees – including three founders. We are definitely expanding the team and are always running short of potential employees we can talk to. But that’s a fire I’ll let burn. I’ll make it harder for myself, by means of this document, to find such amazing folks by restricting the universe to the people who deeply care about what we care about. We’re a small team, we’re energetic and we get shit done. We want people who join us to make things leaner, faster and more efficient – at the same time people we love working with. It just so happens that if we share the same values everyone seems to have more fun. We’re all here to have fun – we just happen to be building a formidable company.

Hacker

A hacker is distinct from a developer or a software engineer in the sense that a software engineer tries to build things the right way – applying the right theories, the best practices, the most scalable approaches. A hacker gets things to work – in the fastest possible way. Most of the things hackers do are use-and-throw. Or sometimes, just throw. A hacker will do things that may not pay any dividends in the future. But they get shit done today. Fast.

We want to work with hackers. People who don’t crib about how things will break tomorrow. If we have a broken system tomorrow – that’s a great problem to have. Our biggest problem right now is, will we make it to tomorrow? A hacker always has a resounding yes.

Many things a hacker tries will not work. Tried an ad – didn’t work? Tried a website copy – didn’t work? Tried a feature – didn’t work? Trash it. We have to make things work. It’s always an uphill battle to get something to work. But once you’ve tried your top 2-3 ideas to make something work; you must have the courage to pull it down, accept the failed experiment and move on to the next.

Again, we want to work with people who are go-getters, like hackers. We want every person on the team to uphold the hacker ethos.

Adventurer

We have no clue what will work. But we have beliefs. We need people who will embrace the lack of knowledge. We want to work with people who will take the plunge with us with the belief that we’ll figure it out. Not just that you back yourself with your skills but also, you crave for such uncertainty. We want to work with people who will push us to the limits. People who will ask us uncomfortable questions – most of which we wouldn’t have an answer to – and go try to figure them out.

Luxury isn’t our biggest offering. We might pay you well but that’s not the reason you’d join us. Many companies would pay better. We want to work with people who like to go lean and scramble. Limitations breed innovation. We don’t mean to say we’d build artificial limitations around ourselves, but rather we’d throw ourselves into spots where we have little knowledge and levers.

We want to work with people who thrive on chaos.

Resourceful

Like a Yes-Man, but thoughtfully so. Someone who will step up for challenges, and usually when you throw a problem at them their first reaction is “I’ll figure it out”. Such people usually have a wide network. They don’t try to cook up answers sitting in a room and thinking. They’ll hit the street and always seem to have ways to arrive at the solution. Many-a-times looks magical. Noone expected you to solve a problem, but you still managed to haggle your way to get it done? You’re resourceful.

A resourceful person is different from a hacker. A resourceful person has a rich network of friends, peers and mentors who will help if she asks. They have read a lot and know where to look for help. They know how to make the most out of the resources they have built.

A resourceful person is good at “figuring it out”, even in the absence of a lot of help.

Creator

We’re in the creator business, we want people who resonate with people we serve. We build the best products when we serve ourselves.

You must write blogs, make podcasts, conduct webinars, be a YouTuber/Instagramer or write software for fun. You must have fun doing all this.

We want to have fun building this company, while we make it easier for ourselves to have more fun creating stuff. In doing so, we’re just helping our customers have fun in their lives too. We want our team to spend time recording songs, making videos, writing blogs, conducting webinars, releasing tools – outside of work. Build an audience and help each other build one too.

If you are a creator, content and social media runs in your blood. If you are a creator, you’ll have fun building stuff for a creator.

Good time manager

We are a remote team, cutting across timezones. No one around you to poke you to work. Though that’s both good and bad, we want to work with people for whom this is the best thing that could happen. People who have a life outside of work and would like to use the flexibility to give the right amount of time at the right time of the day to the things they care about.

All our communication is asynchronous. GitHub PRs, Slack channels, Notion Docs. We meet on videocalls, but most work happens async. That means two things. You won’t get a response immediately. Especially since everyone is in different timezones because of either where they live or what working hours they prefer, the default response time is expected to be 12 hours. What do you do when you don’t get a response immediately? Are you able to unblock yourself and have managed yourself such that you can do some other work?

You can use this freedom to choose your hours of work and hours of leisure. Be it spending time with family, reading books, working out or creating content – you must choose where and when you’ll spend your 24 hours. But also make sure neither of them is ignored. You can and must have exactly one other important thing happening in your life along side this company where you spend time. Anything more, you’ll run out of time. Anything less, you’ll burn out. A good time manager manages where to put their, now scarce, time.

A good time manager never has FOMO.

If you are ALL OF THESE we’d want to get you onboard! Check out the link below

We’re expanding the team at CreatorOS

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India’s Top CEOs are backing CreatorOS to kickstart the Passion Economy in India

Funding news is always big news for a startup, but more so when the people backing a startup are also the who’s who of the ecosystem.

This news was first broken on TechCrunch.com

We are delighted to announce that we’ve raised a round of funding from a formidable set of angels in India. Putting together a round of half a million dollars, we will now be deploying the funds to build out the tech and product team along with a strong BD team. We’re hiring!

CreatorOS (previously Socionity) is the place, now is the time.

Who has invested?

The round has been led by India’s most prolific angel investor – Phanindra Sama, founder and ex-CEO of RedBus. Most notably also the earliest investor in, now Unicorn, Unacademy.

The Unacademy group is backing us too. Gaurav Munjal (CEO) was one of the first Angels to commit to this round, closely followed by Roman Saini and Hemesh Singh. Dinesh Godara, Vitul Goyal and Sahil Goyal from Unacademy have invested too. These founders previously ran PrepLadder and WifiStudy.

Major star power added to this round with large participation from Kalyan Krishnamurthy (Flipkart CEO), Sujeet Kumar (Udaan Founder) and Alvin Tse (Xiaomi MD)

That’s not it. We have founders of India’s most awaited set of Unicorns too. Vidit Aatrey (CEO Meesho), Sanjeev Barnwal (Meesho co-founder), Jatin Mazalcar (Meesho CFO), Vivek Hallegere (Bounce CEO) and Farid Ahsan (Sharechat founder) showed belief.

You think that’s impressive? We’re not done. The current-gen fast growing startups’ founders are backing us too. Abhimanyu Saxena (Scaler Academy co-founder), Jerin Venad (CityFlo CEO), Ayush Shukla (Marsplay co-founder), Arnav (Leap Finance CEO) offered their support.

Sri Peddu, Kshitij Golwalkar, Kushal Bhagia (FirstCheque.vc), Vinay Menon (Pravega), Prakhar Agarwal (AngelList India and Adept Ventures) are notable additions to this round.

Phew. That’s a lot of net-worth in one blog.

We would have been fortunate to work with one name from this stellar set. We are beyond grateful that so many big names showed their support, encouragement and belief.

You may have assembled the greatest set of angel backers in any Indian angel round this year ! ! ๐Ÿ™‚

– Kushal Bhagia (firstcheque.vc)

Why should you care?

We had been bootstrapped, with just 3 co-founders operating up until now. We were getting a lot of customers knocking at our doors. Things started escalating because of the COVID situation when more and more teachers and artists started taking their offering online. We want to help people make this transition faster and seamlessly.

We can’t do this alone. We need your help. We’re raising this round so that we can build our Sales and Product teams. If you think you can help us at these nascent stages, you should reach out to us (madhavan@socionity.com) and let us know! Happy to engage.

We are putting together an A+ team

We’ll finally be able to afford a salary. The work at this stage of the start-up is taxing and uncertain – at the same time lot of fun! A salary mustn’t be why you can’t experience awesomeness. We’ll be generous ๐Ÿ™‚

Are you a creator?

If you’ve been a creator with Socionity (now CreatorOS) for long enough, you’d know how tied up our hands have been. You know how we’ve been juggling customer issues and feature requests. We’ve not been able to move fast. But that’s history. We’ll now have a team that will be building the product and ironing out all the issues at lightning speed.

The product will improve manifolds. Your app will become better. Your customers will love it. This is the best thing that could have happened to your app – it getting more love ๐Ÿ™‚

This is a great time to sign up to Socionity, you’ll get amazing support from your account manager who will go to lengths to make sure you succeed! Sign up now at CreatorOS.co

We are going to get on to a super fast improvement cycle. We’ll be making huge leaps in out product. It might be hard to keep pace, but you can always subscribe to our newsletter and we’ll keep you posted.


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Our new flexible pricing

We’ve been trying hard to make sure our pricing is consistent with what you want to achieve your goals.

We have 2 plans, each with 2 sub plans. You can choose any one that suits you best.

Plan 1 : Starter Plan

Sub-plan 1 : Socionity Streamer

  • No upfront monthly cost
  • Upto 250 customers
  • 20% transaction fees
  • Access to Socionity video player and live streamer

Sub-plan 2 : Your own streamer

If you have already paid for a Vimeo or Zoom subscription, you can plug that in and don’t have to pay Socionity an extra fee

  • No upfront monthly cost
  • Upto 250 customers
  • 7.5% transaction fees

Plan 2 : Growth Plan

Sub-plan 3 : Socionity Streamer

  • $89 per month
  • Upto 25,000 users
  • 10% transaction fees
  • Access to Socionity video player and live streamer
  • Dedicated account manager
  • Customer support to your users
  • 24 hour SLA
  • Access to exclusive community events

Sub-plan 4 : Your own streamer

If you have already paid for a Vimeo or Zoom subscription, you can plug that in and don’t have to pay Socionity an extra fee

  • $89 per month
  • Upto 25,000 users
  • 3% transaction fees
  • Dedicated account manager
  • Customer support to your users
  • 24 hour SLA
  • Access to exclusive community events

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Release August 30

This release is a sunrise release, meaning this is one of those releases which will set into motion a spew of interesting features over the next few releases.

Addons

So far, you have been uploading videos, pdfs and podcasts. But once uploaded, it just plays like just any other video. That’s pretty crippling especially if you have a range of ideas to make your content even more interactive.

We have built the infrastructure for releasing many addons. The first such is a calorie tracker.

Calorie Tracker

If you have added a video, you can add an addon to the video. You can mark how many calories would have been burnt at what minute.

Tap change video against the video you want to add the addon to & tap on add an Addon. Then select “Calorie Tracker”.

Add checkpoints. If you want to intimate the user tha 100 calories have been burnt at the 10th minute, add a check point with those numbers.

Then save the addon. This addon will now show up on the video when your users open your video.

The calorie tracker will also show up on the Profile where the users will be able to track the calories they have burnt in the entire month.

More Addons

More addons are coming soon like Pop Quizes and Cheers & Boos. These are great ways to make your content more engaging and interactive. We are actively building new addons, if you want one, this is a good time to get in touch with your account manager.

Profile

The profile can now be accessed from the dropdown on the top right corner of the app. It now sports all the legal information and a way for the users to update the profile information.

Addons like Calorie Tracker will also plot a graph on the profile showing the progress of the users over time. Most addons come with a Profile Plot. Which means that the addon will not only have interactive element while consuming the content, but can also be used to get a higher level view of progress through a month.

We’re so excited with addons that we are establishing a dedicated team to build addons like the calorie tracker. Again, feel free to reach out to your account manager if you have any specific requests!

Coupons

You can contact your account manager to generate coupons. Once the coupons are generated, your customers can use a coupon to buy the collection. This is especially useful if you want to give away or gift the collection to some users.

Content Feedback

We have now introduced the oh-so-common feature of likes and comments to your videos and content items. Your users can have discussions and show their love for your content. It’s simple, it’s awesome.

What people love the most about us is how they’re able to improve their app so rapidly without having to indulge with a developer. The app will continue to get better and prettier every single release. It’s awesome.


If you want to stay updated about all our releases, you should subscribe to our newsletter. We write you an update every 2 weeks. That’s it.

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Release August 15

New designs. New ways to keep fans engaged.

New Designs

So far we had a one-size-fits-all design. We realized that doesn’t work. We now have new designs that will change itself to suit your content.

There are 3 categories that are launched, more coming soon.

Rich Content – More than 6 collections

If you have more than 6 collections, we have a theme that will give the customers a quick look at what is available in one glance. It looks pretty. It is funtional.

Before & After

It’s great. You can now break them into categories like “Recommended”, “Popular”, and “Noteworthy”. It helps build trust with people.

This new interface has been designed keeping in mind helping people make a decision quickly. More options there are more they are tempted to see all the options before buying. So this design makes it easier for them to make the comparisons and choose what they should buy.

Adding thumbnails to collections

To make the best of this change, you can add a thumbnail to the collections. Previously, you had to upload a banner image alone. Now you have an option to also upload a thumbnail that looks better on smaller screens.

To add a collection thumbnail :

  1. Tap on settings next to the collection who’s thumbnail you want to set

2. Select edit banner

3. Upload a thumbnail (below upload banner). The dimensions should be 300×400 px (vertical)

Value Content – between 2 to 4 collections

The above design looks bland and empty if you don’t have a rich variety of content collections. We respect the fact that you have fewer collections – probably meaning you have a narrower focus. We now have a design that’ll look great for you too.

Looks great and is functional. Users see the most important information in one glance.

  1. Banner – to give a sense of what to expect. Something to excite them
  2. Cost – how much will it cost them
  3. Reviews & ratings – how do others like it, how many others have bought it

Focused content – Just one collection

If you have just one collection, you’d have noticed that you must make an additional click to open the collection. That’s kind of redundant. We’ve gotten rid of it! When your users open the app, they can buy right away! No frills – just your content.

Your content will be available for purchase with no additional click.

A new Splash Screen

You can welcome your customers using a customized message. It’s a great way to build trust as soon as someone comes to the app.

To customize this, tap on the top left three lines (hamburger menu) and select “App Name and Logo”. There you’ll see an option to type in the welcome message and upload a signature.

A new onboarding

Your users will be given a short guide as soon as they open the app for the first time.

Stories!

Is it even an app that doesn’t have stories? It’s a great way to keep people engaged every single day. Who doesn’t love a quick update of photos? ๐Ÿ™‚ It’s awesome.

To add stories, tap on the left menu -> Engagement -> Stories

Photo Feed

Very closely associated with the above, is a photo feed. You can now upload photos to create a feed of photos. People would love to see more photos you share. Share before – after photos, share upcoming trailers, share backstage photos – anything that helps people fall in love with the app.

To add photos, open a collection -> add content -> Select Photo -> Upload a photo and select “Before Buying”

It will automatically get converted to a photo feed.

Easy Installation

Installation has been pretty confusing because this is a new kind of an app. We’ve made it super simple now. One tap install on Android. Simple installation on iOS.

Clear Payments

Payments should be simple and intuitive. That’s what we’ve now done. Just a simple checkout flow. No frills, again. ๐Ÿ™‚


We have a lot of new features coming up in the next few releases. We’ll keep you posted.

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Integrate Zoom with your Socionity Account

We are happy to finally bring to you a much asked for feature. You can now integrate Zoom with your Socionity and directly start meetings from your dashboard, without the to-and-fro of copy pasting links.

How to install

Log on to your Socionity account. If you do not have a Socionity account, you can request access here.

To start a meeting you must follow the following steps :

  1. Open the collection of your choice
  2. Tap on Add Content
  3. Select Zoom Meeting / Webinar

Login with Zoom

Once you add a Zoom Webinar / Meeting, you’ll be prompted to login with Zoom.

Create a new Meeting / Webinar

Start the Meeting / Webinar

That’s it! The notification will automatically be sent to the people who are a part of the collection this meeting/webinar is a part of.

You can then join the meeting on you your Zoom app by tapping on “Start Meeting” or “Start Webinar”

Usecases

  • If you want to create a meeting with your students and have a face to face classroom setting
  • If you want to provide one to one help and support to your customers
  • If you want to conduct a webinar where more than 50 people are likely to join in

Pre-requisites

  • You need a Zoom Account
  • If you want to conduct Webinars, you will need a Pro account
  • You will need to have access to Socionity Dashboard

Uninstalling

  1. Login to your Zoom Account and navigate to the Zoom App Marketplace.
  2. Click Manage > Installed Apps or search for the Socionity app.
  3. Click the Socionity app.
  4. Click Uninstall.

Customer Support

Should you need any help, you can always contact your Account Manager or contact us at contact@socionity.com

You will have an SLA of 24 hours. If you are on a Socionity Pro account, you’ll have an SLA of 1 hour. We will help you resolve any issues you have with respect to Zoom meetings/webinars or your dashboard in general.

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Release July 30

We’ve been building amazing new infrastructure that took longer than expected. We missed our July 15 update. We’ll make up for it here, i hope.

International

You can now charge people in their native currencies. You can set the price in your local currency and it will automatically be converted into their currency.

Pricing Parity

We don’t just use currency conversions to display the price in a foreign land. We use pricing parity to detect what should be the right price. We take into account the live currency conversion, the strength of the currency and what the average costs of related material is in their home country.

That means you don’t need to worry about setting a new price for each country. We’ll do the math and pay you in your local currency.

PayPal

We now integrate seamlessly with PayPal. All your customers from abroad can pay you in their local currency using their most loved payment mechanism. They can also pay using cards. And very soon more payment modes like Venmo which will get added.

Great Integrations

A lot of you have already been using various other tools like Zoom, Vimeo etc. And when you’ve already taken a Pro plan for those, it doesn’t make sense to pay for those features again.

We’ve now have a way for you to bring your existing Vimeo and Zoom subscriptions and add them to your own app.

Brand new pricing

When you bring your own Vimeo and Zoom subscriptions, you can move to our brand new pricing plan, where you pay us only a 7% transaction fees as against 30% before.

This is great for people who already have invested in such services and are looking for a way to put them all under one roof – your own app. Socionity will let you integrate with other services you’ve already purchased and let us take care of your app, payments, user management.

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Facebook, Twitter, Youtube breed fake news and it can’t be stopped.

Twitter recently got a lot of attention for fact checking President Trump’s Tweet. This path is dangerous at worst, futile at best.

These mega-platforms operate on attention as a currency. More re-tweets, more likes, more subscribers all mean more eyeballs on your content and on your life. The most successful YouTuber is the one who has the most subscribers. The biggest Twitter celebrity is the one with most followers.

It’s always a race to the top. You have to keep attracting a new audience every single day. That is when you reap the rewards. On Youtube you make actual money through ads as a consequence of having viewers watching the ads, on Twitter you win dozes of dopamine for social validation.

Attracting

For attracting more eyeballs, you must say things that stand out from the rest of the information. Because, if you are saying the same thing everyone else is saying, it’s probably not interesting – not going to attract attention. A lot of people just don’t have original contrarian ideas. A lot of journalists don’t have access to on-ground news. How can you say interesting stuff? You cook it up. Same news, same idea but attractive polarized words. And it’s not only the creator’s fault. That is exactly what the audience wants too. They want something exciting everyday on Prime Time, they want to believe they live in a happening, ever changing society.

The truth is society changes not much at all for long periods of time. A lot of our lives are infact boring an mundane. An alien who visits earth after looking at our news channels, instagram profiles and reddit discussions will have a disappointing vacation. Nobody looks great all the time as their Instagram profile says, nobody is as fun and excited 24×7 as their vlogs might suggest, no one is as wise as they seem on Twitter.

You get the point. To win on social media, you have to show the world something different. For most people, that translates to sensational. Most sensational content is not a representation of truth. It leans on fake news, polarization, hate.

The system incentivizes fake news. You can duct-tape a few here and there, like what Twitter tried to do with Trump. But, you can’t fix the underlying problem.

Embrace

We have far too much stimulation. We always have friends eating at fancy restaurants, colleagues sky diving, relatives being politically knowledgeable. It’s all one large illusion.

But that’s what we seem to want. We want an escape from the mundane life that we all live. We all admit that we live a boring life. Our escape is on the internet. My street might have crickets, but my Instagram feed has a gala going on. It’s just so much more fun.

We must embrace these dynamics. This might be the last generation that believes what they see on the internet.

Stopping fake news from getting published is a futile exercise. What Twitter needs is not to stop fake news, but to mold the product into one that embraces fake news. Because, whatever you do, such content is going to get created. You could stop one kind today, another will come up tomorrow. It’s a losing battle. Always.

The tech world must embrace fake news, not fight it.

Change

Colloquial

WhatsApp forward” is now beginning to substitute the term “fake news”. This is a great sign. Ours will be the last generation that says “I read that on the internet, must be true”. Tech changed so fast, we’re still adapting to what it has thrown at us. We’ll learn. We’ll learn to filter, we’ll learn what and how we believe what we hear.

Product

Again, using WhatsApp’s example – the “Forwarded” label on forwarded message is genius. It doesn’t say whether it’s true or not. It just says “Look, this is forwarded, take it with a pinch of salt”. It leaves it to the people to learn what kind of forwards they get.

We need more such product optimizations on our social media. Not a bunch of people deciding on the truth. We need scalable solutions.

Platform

The combination of the above changes will evolve into a new platform that looks nothing like Facebook, YouTube or Twitter. It will be a platform that fundamentally changes the incentives of the participants. Designing incentives defines user behavior.

One such mechanism is to incentivize thoughtful content. A creator shouldn’t have to seek a million subscribers. Having a deeper relationship with a smaller audience might help creators’ base line happiness and help weed off sensational content. It’ll make the internet a better place.

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TikTok ban – A mistake you didn’t know you were making

If you are left stranded by the recent TikTok ruling in India, you’ve been making a classic business mistake. Being an influencer is akin to being an entrepreneur. You have to sense the pulse of the industry before it becomes mainstream – and figure out a way to get the market to pay you.

Digital-only businesses

If you are an influencer, you are running a digital only business. Unfortunately, this is a new kind of business. The playbook for such an endeavor isn’t yet well defined. This is a new concept, that’s been around for barely 5 years or so. To make things worse, it’s a fast evolving space. Every year you have a new product. Facebook – Instagram – Snapchat – Tiktok. Every few months you have a different kind of videos that become relevant.

You must keep changing. Your audience must not.

Ownership

Whether you are on Youtube, Instagram or TikTok, the changes that are outside your control should not affect your fanbase. You are in a business of eyeballs. If you don’t own the eyeballs, you are on thin ice.

TikTokers learnt it the hard way. In one swing of the sword, they’re out of business. Some of them have started building their audience on Instagram or other clones. But they have fundamentally lost the audience and are having to rebuild almost from scratch.

Loyalty

TikTok, Instagram and the like give you great visibility. There are millions of users who are always getting bored of content they’re consuming. When they’re looking new content, new entertainment, they might find you.

But the reverse is also true. They’ll one day get bored of what you provide in the midst of the other millions of creators’ content and easily switch.

Jumping ships is far too easy on social media. That’s been the breakthrough of this generation of internet companies. Reversing that will be the next.

Building a customer base that sticks with you no-matter-what is important. It is hard to get them to jump on to your ship. You need to be really valuable for people to want to jump in. But once they are in, they’d not want to leave either. You have a loyal fan base. Smaller, but more loyal.

Asking a user to join you in your journey and stick with you is a tough job.

But, if you’re not creating enough value for them to consider you worthy of their time and effort in joining you – are you really creating a long lasting business?

Diversity

Any business has two distinct steps. First, establish a strong foundation by providing value in a specific niche. Second, diversify to future proof yourself.

A restaurant adds items to its menu, opens franchisees, goes online.

A lot of influencers identify themselves in unison with the platform itself. “I’m an Instagramer” – that statement itself shows lack of diversification. If Instagram were to not promote their content, if Instagram bans them, Instagram gets replaced by a new app, Instagram gets banned – they’re stranded. Not only did they lose their cash cow, they also lost all the hard earned followers.

Most influencers are generating their livelihoods with brand collaborations and ads. They are at the mercy of other companies. If TikTok goes off they have no pricing power to claim high amounts from brands any more. If the brand that does business with them has a bad quarter and cuts off marketing spends, the influencer is now left with a revenue source cut off with no fault of theirs.

You’re getting diversification wrong

A lot of TikTokers say they’re on Instagram too. Lot of Instagramers say they’re also on YouTube. That’s barely any diversification. It’s better than nothing at all. But it’s still futile.

It’s hard to build an audience. Building it on two platforms is very hard. Three, almost impossible. You might as well build one audience really well and diversify the ways you make money off of that audience. If you have a loyal audience, you have the luxury to build multiple sources of revenues. Think brand collaborations, launching your own brand, premium content, fundraisers. The possibilities are endless and new opportunities will keep getting created. Are you positioned to capture that?

But if you are building an audience and a business(es) on top of it. You must be absolutely sure that no one can take the audience you’ve created from you.

Things go wrong all the time. Not putting all the eggs in the same basket keeps you alive in a drought.

Leave Instagram?

No. Instagram is great. It’s fun. People love it. So should you.

But you should know what you are signing up to. Instagram might become irrelevant any day. But you can still build an audience there. You can get discovered there. These are all the merits. Exploit them.

But always build loyalty. From day 1. Followers may come and go. But fans stick. Make sure you’re getting more fans, not just followers. Always give a way for your fans to upgrade. How can a follower become a pro-follower? What’s the next step in the journey?

These are the people you don’t want to lose. These are the people you want to find through Instagram, Facebook, Snapchat, YouTube, TikTok. Then promote them to your own exclusive club. Your own email list, your own whatsapp group, your own app. Very few people need to be given this opportunity. But these people are going to be so loyal, if the rest of the system starts crumbling, they’ll be there to keep you going.

Give these people great value that they don’t mind paying you in return.

These people exist on all social media. Social media is great for scouting them.

Your job is to give them a way to graduate out of just being a follower.


We write a lot about how you can build your digital business in this new decade and future proof yourself. If you’re in it to win it, you should subscribe.

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June 15 release

A release for a phenomenal experience for your customers.

International Payments

Now your users can pay you from around the world in their native currency. If you’ve had users from abroad before, you’d have faced the issue where some people were not able to pay in INR because their cards didn’t support it. That is now part of history. We automatically detect the country and offer the price in the local currency. We even account for the Price Parity.

Pay As You Wish & Tips

You can now set a minimum price and ask users to pay any amount greater than that. Especially useful when you aren’t sure what price you should set or when you want to allow well wishers to pay you as per their spending power.

We also now allow people to send you a tip after making the purchase. A token of appreciation if they like your work.

Reviews and Contact Us

Every collection now shows the reviews so that people can make an informed decision to buy. Social validation is an important needle mover for making a purchase call.

If users have a question to ask before making the purchase, they can do that too without navigating away.

Coming soon : Frequently Asked Questions can be posted right next to the contact us button.

Better video streaming

Fullscreen

Now videos play in real fullscreen mode without any distraction on the screen like the notification panel or the navigation buttons. An immersive experience for your engaging videos.

Optimized for streaming

Most mobile or camera recordings aren’t well suited for streaming on the web. Many users might have trouble in accessing the videos over slow internet connections because of this. Over the past, we’ve been recommending softwares and apps you can use to optimize before uploading the videos. However, now, we’ve built the software ourself and integrated into the builder. You can optimize the videos in one click.

However, optimizations are optional. Optimizations often alter the FPS, bitrates and resolutions. It is, for most cases, recommended. Should you decide to run the optimizations yourself and have control over your video parameters, you can opt out of the optimization. Though it is a feature we’ve enabled, we haven’t come across a good reason to opt out yet.

Marketing tools

We’ve made a growth and marketing team within our company to help you get more reach for your content.

You can access the tools on the left navigation bar and select marketing tools. You will be assigned one Growth Manager who will be tasked with helping you market better.

Many marketing tolls available, more coming soon

Analytics

We’ve had analytics for a while now. But we’ve made it better with integrations with all major analytics platforms like Facebook Pixel, Google Analytics, Google Tag Manager.

In a few taps you can enable these tools and we’ll seamlessly integrate.

Referrals

You can now turn on or turn off virality features like the referral program. If you enable the referral program, your users can invite their friends and get 30% off on their next purchase. It’s a great tool to encourage virality. It’s enabled by default. You can always opt out.

Cashbacks

Whenever someone makes a purchase, you can give them a cashback that they can use on the app. This is a great way to encourage users to make repeat purchases on the app.

You can set cash backs when setting price of the collection

Next Release

Weโ€™re now sharing with you our product development status and roadmap! This is the same tool we use internally to track our progress. Now you can see it too and comment on features you want most!

Check out our Product Roadmap

You can also add feature requests using the same link. Youโ€™re our product manager now.


Weโ€™re always building the best product for you to create a great sustainable process. We are on your team. You should follow our updates.