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Picking between Zoom and your own app

This is part 2 of Zoom v/s your own app. If you haven’t read our previous post on “Offline classes online using Zoom?”, you should read that first.

Here, we’ll give you a systematic set of questions you should ask yourself to choose between Zoom and launching your own app. Let’s go.

Paid or Free?

This is the easiest question to answer. If you are looking to have free sessions, you should definitely go with Zoom. You should quit reading forward. But, if you’re looking at this as a business, you might be looking at doing paid sessions. In which case, keep reading!

If you are running a serious business, you should probably go online. If you are serious about going online, you should now. You’re already late. If you’re using digital as a way to just buy time till the Corona effect ends, after which you’ll go back to your in person sessions, you should not bother making yourself your own app and owning precious real estate on users’ phones.

Zoom : For free session hosts

Your own app : For serious business looking to make money

Ambition

If you are content with the customers you have, you have sorted out your business. And, if you are able to sustain that business using free to use tools, why even bother about making your own app?

If you are looking at growing your business and want to reach out to the vast global population, you must operate that way. You cannot have people from across the world join you on Zoom, and you coordinate with each of them for a payment. That’s when having your own app makes sense – make it seamless for someone you don’t even know to pay you and become your customer.

Zoom : If you’re looking to serve only your existing audience

Your own app : If you are looking to scale up to reach people around the world

Positioning

What do you be want to be known for? Is it for the little offline class you run down the street, or a formidable freewill entrepreneur?

Your customers could be anywhere in the world. Many people make the mistake of catering only to customers on their street. The mistake here is not in choosing this path. You can live a great life just catering to people around you. However, the mistake people make is they never think about expanding online – even when they want to expand. If you want to build your life on your own terms and make money doing what you love doing – be a freewill entrepreneur. You should have your own app.

Zoom : Content with current audience

Your App : Expand formidably


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