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Features Livestreaming Paid Content

Paid live-streaming with a twist

How do you make money talking about things you love to talk about?
Livestream your ideas.

How do you make money with livestreams?
Make them paid.

How do I get people to pay?
Keep it authentic, original.

How do I get more people to pay?
Read on.

Engage

One thing that separates livestreaming from regular YouTube videos is the engagement – people can chat with you and you can respond in real time. That is what makes livestreams so interesting. It is in vouge today.

When you have paid livestreams, you give a sense of belonging to your users. They are here because they are your loyals. They want to support you. They will follow you where you go. They will pay you for exclusive access.

With exclusive access comes exclusive engagement. Once you get into the groove, you’ll know what your loyal fans want. And you can tailor your content to their specific tastes. On other free content platforms you are usually left guessing. The trolls far out number the loyals – that’s why YouTube comments are a source of constant depression for YouTubers.

A place for your most loyal community. A place of infinite positivity. On the Internet. Did you imagine that?

Growth

The immediate next question becomes how to grow your audience. You’re probably doing really well if you have a small number of people paying you something. It’s a big deal. If there exists one person who’s willing to pay you, there will be thousands of such people in the world. How do you reach them?

More like them

Ofcourse there are more like them. But how do you find them. Ask people who are your fans to find them for you. Afterall, they’d be friends with people like themselves.

Talk to them, ask them to suggest their friends to join in. If not, ask them why they wouldn’t recommend your livestreams to their friends – and make your content better.

Incentivize

Once you’ve done the basics, you’re probably ready to grow fast. Let’s add a viral loop to your livestreams.

If a user’s experience becomes better with more number of people joining in, it gives them an incentive to invite their friends.

Minimum Audience Livestream

Introducing Minimum Audience Livestreams on your own app using socionity.com

Here’s how it works.

  1. You set a date & time when you’ll go live
  2. You set the price
  3. You set a minimum number of people who should register for you to go live

Once you launch this, people can install your app and see the upcoming livestream.

If they like it they’ll pay for it and register.

Let’s say you are going to go live on 8th May at 4pm if there are a minimum of 25 people attending the stream. If on 8th May 4pm, only 20 people have paid – that’s less than 25 – the event gets canceled and all the 20 people get their money back.
However, if 25 or more people pay before 8th May – you’d go live and everyone gets to have a great time.

Why

We know no-one likes to talk in an empty room. So we want to help you safe-guard your self-esteem.

Also, people who really want to see you go live will push their friends to join in. And boom! You now have new people like your loyal fans. Hopefully they’ll love your content too and become your loyal. Rinse and Repeat!

Growth Hacking

This might get tagged under growth hacking, as much as we hate the term. But the truth is this is a small tool we add to your arsenal. The weaponry is still your content. Make that great, tweak it with the tools and build a successful online business on your own terms.

Building a business doing things you love is a privilege, we want to support you to make it possible. We want to enable you as a Freewill Entrepreneur.


Thanks for reading. We write a lot about what we think it takes to build a successful online business in the times of digital media. If you’d like to hear more, you should subscribe. We don’t spam – I promise.

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Picking between Zoom and your own app

This is part 2 of Zoom v/s your own app. If you haven’t read our previous post on “Offline classes online using Zoom?”, you should read that first.

Here, we’ll give you a systematic set of questions you should ask yourself to choose between Zoom and launching your own app. Let’s go.

Paid or Free?

This is the easiest question to answer. If you are looking to have free sessions, you should definitely go with Zoom. You should quit reading forward. But, if you’re looking at this as a business, you might be looking at doing paid sessions. In which case, keep reading!

If you are running a serious business, you should probably go online. If you are serious about going online, you should now. You’re already late. If you’re using digital as a way to just buy time till the Corona effect ends, after which you’ll go back to your in person sessions, you should not bother making yourself your own app and owning precious real estate on users’ phones.

Zoom : For free session hosts

Your own app : For serious business looking to make money

Ambition

If you are content with the customers you have, you have sorted out your business. And, if you are able to sustain that business using free to use tools, why even bother about making your own app?

If you are looking at growing your business and want to reach out to the vast global population, you must operate that way. You cannot have people from across the world join you on Zoom, and you coordinate with each of them for a payment. That’s when having your own app makes sense – make it seamless for someone you don’t even know to pay you and become your customer.

Zoom : If you’re looking to serve only your existing audience

Your own app : If you are looking to scale up to reach people around the world

Positioning

What do you be want to be known for? Is it for the little offline class you run down the street, or a formidable freewill entrepreneur?

Your customers could be anywhere in the world. Many people make the mistake of catering only to customers on their street. The mistake here is not in choosing this path. You can live a great life just catering to people around you. However, the mistake people make is they never think about expanding online – even when they want to expand. If you want to build your life on your own terms and make money doing what you love doing – be a freewill entrepreneur. You should have your own app.

Zoom : Content with current audience

Your App : Expand formidably


We write a lot about how you can shape your digital media as a business and reach a global audience on your own terms. Join us for freewill entrepreneurship updates.